The content producer on uib.no writes and edits content on their own unit’s web pages. Content producers exist at both faculty and department level, and at other units that have content on uib.no. The content producer is often an academic staff member, communications adviser, or other employee responsible for a defined content area. The number of content producers per unit is determined by the unit’s needs and capacity, but should be kept at a level that ensures quality and follow-up.
Role description
- The content producer writes, edits and maintains content for a defined area of the web pages, as agreed with the content manager (department) or web editor (faculty and other units).
- Must be familiar with the management plan, content strategy and other guidelines for web publishing and communication.
- Writes user-oriented content that answers real user needs, and uses insight from measurements and user testing where available.
- Follows UiB’s information architecture and taxonomy in W4, and does not publish content that already exists or breaches shared structures, without clearing this with the editor.
- Contributes to knowledge-sharing in web forums and provides input to the content manager or editor when new page types, components or functionality are needed.
Has the authority to
- Create and edit content within the area agreed with the content manager or web editor. Content is approved and published by the content manager or web editor.
- Unpublish or archive their own content that is no longer relevant, in line with the content strategy.
- Propose changes to structure, page types and navigation within their own area to the content manager or web editor.
Responsibilities
- Ensure the content is correct, up to date, user-oriented and written in line with the content strategy and other guidelines for web publishing and communication.
- Stay updated on information from the web editor and content manager, and participate in relevant competence-building initiatives and web forums.
- Notify the editor of errors, security issues, or the need for changes outside their own authority.