The University of Bergen’s graphic profile consists of the profile elements listed below. By using these elements consistently and consciously, UiB will appear with a holistic and recognisable visual expression.

Name

The name Universitetet i Bergen (In English: University of Bergen) is our main identity bearer. The name tells who we are and is to be abbreviated UiB in any language.

Emblem

Illustrasjon som viser UiBs emblem
The emblem is UiB’s most important profile component. It shows a sitting owl above seven mountains, with the words “UNIVERSITAS BERGENSIS” written circularly in block letters.

The emblem is used alone or together with the name. The emblem in combination with the name constitutes UiB’s logo.

The emblem is a protected trademark, this makes it unique to UiB and protects it against plagiarism and misuse.

Rules for use

There is only one correct version of the emblem; it should not be changed. No additional iconography, marks or anything else may be added in direct conjunction with the emblem. Moreover, the emblem may not be collated with any forms of signature or text other than those described in the section on UiB’s logo.

The emblem can only be used in the following colours: black, grey, white, Pantone 406, Pantone 408 and Pantone 411.
It is important that there is good contrast between the emblem and the background so that the emblem stands out distinctly. The high contrast rule does not apply if the emblem is used as a decoration.

The minimum distance to other items must be 1/5 of the diameter of the emblem. The same rule applies to UiB’s logo.

Example showing minimum distance between emblem and other elements
About the use of logo/emblems
Download emblems

Logo

Illustration showing UiB's logoUiB’s logo consists of the name (University of Bergen) integrated with UiB’s emblem.
The font in the emblem and name is Adobe Garamond Pro.

Rules for use

The proportions between the emblem and the name must not be changed.

The emblem can be positioned right, left, or centre in relation to the name.

The name in the logo can be used alone or in combination with a department/unit. Only one specific department/unit can be used in combination with the name “University of Bergen”. The department/unit is placed under the name “University of Bergen”. If the information is provided by two equal departments/units, only the name “University of Bergen” should be used. The name of the department/unit can then be cited in the remaining text.

The logo can only be used in the following colours: black, grey, white, Pantone 406, Pantone 408 and Pantone 411.

It is important that there is good contrast between the logo and the background so that the logo stands out distinctly.

The minimum distance to other items must be 1/5 of the diameter of the emblem. The same rule applies to UiB’s logo.

If you need a logo setup with the name of the department/unit, please contact the Communication Division.

About the logo/emblem
Download logo

Colours

Colours are basic visual elements that help to create a holistic expression. Colours are divided into primary colours, secondary colours, and support colours. For digital surfaces there is a separate palette (based on UiB’s profile colours). The colours can be used as pure colours (the hues below) and in all gradients against a white background. Below, the hues in PANTONE and CMYK are displayed (for printed items), and then in RGB and HEX (for screen displays).

Primary colours

FARGE PANTONE CMYK RGB HEX
406 0 7 10 22 208 202 194 d0cac2
408 0 15 18 48 132 114 104 847268
411 0 30 30 80 68 48 41 443029
Process black 0 0 0 100 0 0 0 000000
7417 0 80 68 3 219 63 61 db3f3d
2965 85 70 30 50 26 38 64 1a2640
141 17 24 79 0 205 171 63 cdab3f
631 63 14 19 0 78 160 183 4ea0b7
7489 52 20 70 0 120 154 91 789a5b
667 55 65 20 0 112 86 134 705686

Secondary colours

FARGE PANTONE CMYK RGB HEX
1805 0 91 100 23 170 0 0 aa0000
1815 0 98 98 60 100 0 0 640000
2727 67 42 0 0 92 134 197 5c86c5
2945 100 60 0 5 0 78 156 004e9c
7406 0 20 98 2 245 186 0 f5ba00
125 9 37 100 17 180 123 10 b47b0a
Process cyan 100 0 0 0 0 159 238 009fee
308 100 0 0 58 0 76 112 004c70
376 50 0 100 0 119 175 0 77af00
7483 70 30 77 40 48 81 48 305130
266 72 90 0 0 82 45 137 522d89
669 70 79 0 35 56 39 99 382763

Support colours

Should not be used alone as bearing colours. Used for background surfaces etc.:

FARGE PANTONE CMYK RGB HEX
436 10 19 10 30 151 136 142 97888e
437 0 25 10 65 97 76 79 614c4f
439 0 28 24 85 58 41 38 3a2926
443 52 32 38 0 116 137 135 748987
445 12 0 10 75 68 76 74 444c4a
446 20 0 21 86 43 52 47 2b342f
5424 55 28 28 0 107 142 155 6b8e9b
5415 63 36 29 14 97 131 149 618395
5395 75 31 26 75 10 41 52 0a2934

Should not be used alone as bearing colours. Used only for details:

FARGE PANTONE CMYK RGB HEX
324 44 0 20 0 126 201 199 7ec9c7
326 75 10 40 0 46 156 148 2e9c94
328 84 13 40 35 0 99 98 006362
1565 0 48 63 0 243 158 95 f39e5f
158 0 61 97 0 236 105 21 ec6915
153 5 60 90 25 192 106 24 c06a18
223 3 55 0 0 235 145 186 eb91ba
225 3 95 0 0 225 12 133 e10c85
228 0 100 0 45 155 0 86 9b0056

Digital surfaces

The colours can be used as pure colours (the hues below) and in all gradients against a white background.

Primary colours

FARGE RGB HEX
207 60 58 cf3c3a
78 160 183 4ea0b7
120 154 91 789a5b

You can choose which of the other primary colours you would like to use. The colour selected should be bearing in the design (for example, can be used in top banners on the website).

The three colours above are used in the “Ocean, Life, Society” symbols of UiB. #CF3C3A is the uib.no.

Description

FARGE RGB HEX
51 51 51 333333
255 255 255 ffffff
0 117 175 0075af

#333333 is text colour on uib.no, #0075af is the link colour.

Secondary colours

FARGE RGB HEX
234 230 226 eae6e2
255 255 255 ffffff
245 245 245 f5f5f5
213 213 213 d5d5d5
183 183 183 b7b7b7
96 96 96 606060
56 56 56 383838

For example, the colours above might be applied to background surfaces.
#eae6e2 is used in the colophon field at uib.no. #f5f5f5 is used as the background colour at uib.no.

Universal design

All web systems should comply with universal design requirements (WCAG 2.0). This means that readability on a page must be ensured by remaining conscious of contrast, text sizes and structure. Information on universal design at Difi. (external link).

Fonts

Consistent font use is essential to maintain a tidy and holistic appearance. We distinguish between the main font, secondary fonts, and substitute fonts.

Main font

Illustrasjon Myriad Pro
The University of Bergen’s main font Myriad Pro. In most cases, Myriad Pro is used in both headings and body text. All variants within the typeface may be used. The type of font provides good readability on both digital surfaces and prints, and projects a modern expression.
Myriad Pro is a rental font and is usually unavailable to regular font users. There are substitute fonts you may use if you do not have access to Myriad Pro.

Myriad Pro can be used online, but it must be purchased/subscribed to. The subscription service Adobe Typekit is used at uib.no.

Secondary font

Illustrasjon Adobe Garamond Pro
The University of Bergen’s secondary font is Adobe Garamond Pro. This font can be used if you want variety or contrast to Myriad Pro. All variants within the typeface may be used. Adobe Garamond Pro does not provide as good readability as Myriad Pro on digital surfaces, so it should be used only for details and brief texts.
Adobe Garamond Pro is used in UiB’s name and emblem.
Myriad Pro is a rental font and is usually unavailable to regular font users. There are substitute fonts you may use if you do not have access to Myriad Pro.

Myriad Pro can be used online, but it must be purchased/subscribed to. The subscription service Adobe Typekit is used at uib.no.

Substitute fonts for day-to-day administrative procedures

In normal use/day-to-day procedures, the main font and secondary fonts can be replaced with substitute fonts. Myriad Pro is replaced by Arial and Adobe Garamond Pro with Times New Roman. The substitute fonts are standard fonts that exist on most machines irrespective of operating system.

Arial

Illustrasjon Arial
Arial is used as a substitute for Myriad Pro. In most cases, Arial is used in both headings and body text.

Times New Roman

Illustrasjon Times New Roman
Times New Roman is used as a replacement for Adobe Garamond Pro. Times New Roman can be used if you want variety or contrast to Arial.

Substitute fonts for digital surfaces

Open Sans

Illustrasjon Open Sans

On digital surfaces, Open Sans is the substitute font for Myriad Pro. Open Sans can be used if Myriad Pro is not available. The font provides good readability and is designed to work on screen displays. Open Sans is a Google font that is free and openly available here.

In most cases, Open Sans is used in body text, titles, and menus.
Open Sans is used in the profile and web manual.

Times New Roman

Illustrasjon Times New Roman
Times New Roman is used as a replacement for Adobe Garamond Pro. Times New Roman can be used if you want variety or contrast to Open Sans.

A general rule on PC monitors is that the font size should be large enough to yield good readability. There should be good contrast between text and background colour.

Additional Items

Some additional elements are created that can be used as decorative elements and to foster recognition.

Colour strip

Illustrasjon som viser UiBs fargestripe
The colour strip is based on colours in UiB’s graphic profile. This can be used as a decorative element and to foster recognition. The colour strip is used in conjunction with UiB’s emblem on the back of strategy and reports.
The strip must not be changed.

Download:

Colour strip in EPS and PNG

Ocean, Life, Society

Illustrasjon som viser symbolene "hav, liv, samfunn"
“Ocean, Life, society” is the title of the University of Bergen’s strategy for 2016–2022. Some symbols have been designed to illustrate this. The droplet illustrates “oceans”, the heart illustrates “life” and the circle illustrates “society”.
These symbols are used on the cover page of the UiB’s strategy document, on reports and action plans, and in video vignettes.
The symbols can be used as decorative elements on content related to UiB’s strategy and focus areas for the 2016–2022 period. Using these will help to foster recognition in conjunction with UiB’s strategy and focus areas.
The symbols must only be used together and should not be changed.

To receive “Ocean, Life, Society” symbols, please contact the Web and Design group via Issue tracker. External enquiries can be sent to post@ka.uib.no.