The University of Bergen’s graphic profile consists of the profile elements listed below. By using these elements consistently and consciously, UiB will appear with a holistic and recognisable visual expression.
Name
The name Universitetet i Bergen (In English: University of Bergen) is our main identity bearer. The name tells who we are and is to be abbreviated UiB in any language.
Emblem
The emblem is UiB’s most important profile component. It shows a sitting owl above seven mountains, with the words “UNIVERSITAS BERGENSIS” written circularly in block letters.
The emblem is used alone or together with the name. The emblem in combination with the name constitutes UiB’s logo.
The emblem is a protected trademark, this makes it unique to UiB and protects it against plagiarism and misuse.
Rules for use
There is only one correct version of the emblem; it should not be changed. No additional iconography, marks or anything else may be added in direct conjunction with the emblem. Moreover, the emblem may not be collated with any forms of signature or text other than those described in the section on UiB’s logo.
The emblem can only be used in the following colours: black, grey, white, Pantone 406, Pantone 408 and Pantone 411.
It is important that there is good contrast between the emblem and the background so that the emblem stands out distinctly. The high contrast rule does not apply if the emblem is used as a decoration.
The minimum distance to other items must be 1/5 of the diameter of the emblem. The same rule applies to UiB’s logo.
About the use of logo/emblems
Download emblems
Logo
UiB’s logo consists of the name (University of Bergen) integrated with UiB’s emblem.
The font in the emblem and name is Adobe Garamond Pro.
Rules for use
The proportions between the emblem and the name must not be changed.
The emblem can be positioned right, left, or centre in relation to the name.
The name in the logo can be used alone or in combination with a department/unit. Only one specific department/unit can be used in combination with the name “University of Bergen”. The department/unit is placed under the name “University of Bergen”. If the information is provided by two equal departments/units, only the name “University of Bergen” should be used. The name of the department/unit can then be cited in the remaining text.
The logo can only be used in the following colours: black, grey, white, Pantone 406, Pantone 408 and Pantone 411.
It is important that there is good contrast between the logo and the background so that the logo stands out distinctly.
The minimum distance to other items must be 1/5 of the diameter of the emblem. The same rule applies to UiB’s logo.
If you need a logo setup with the name of the department/unit, please contact the Communication Division.
About the logo/emblem
Download logo
Colours
Colours are basic visual elements that help to create a holistic expression. Colours are divided into primary colours, secondary colours, and support colours. For digital surfaces there is a separate palette (based on UiB’s profile colours). The colours can be used as pure colours (the hues below) and in all gradients against a white background. Below, the hues in PANTONE and CMYK are displayed (for printed items), and then in RGB and HEX (for screen displays).
Primary colours
| FARGE | PANTONE | CMYK | RGB | HEX |
|---|---|---|---|---|
| 406 | 0 7 10 22 | 208 202 194 | d0cac2 | |
| 408 | 0 15 18 48 | 132 114 104 | 847268 | |
| 411 | 0 30 30 80 | 68 48 41 | 443029 | |
| Process black | 0 0 0 100 | 0 0 0 | 000000 | |
| 7417 | 0 80 68 3 | 219 63 61 | db3f3d | |
| 2965 | 85 70 30 50 | 26 38 64 | 1a2640 | |
| 141 | 17 24 79 0 | 205 171 63 | cdab3f | |
| 631 | 63 14 19 0 | 78 160 183 | 4ea0b7 | |
| 7489 | 52 20 70 0 | 120 154 91 | 789a5b | |
| 667 | 55 65 20 0 | 112 86 134 | 705686 |
Secondary colours
| FARGE | PANTONE | CMYK | RGB | HEX |
|---|---|---|---|---|
| 1805 | 0 91 100 23 | 170 0 0 | aa0000 | |
| 1815 | 0 98 98 60 | 100 0 0 | 640000 | |
| 2727 | 67 42 0 0 | 92 134 197 | 5c86c5 | |
| 2945 | 100 60 0 5 | 0 78 156 | 004e9c | |
| 7406 | 0 20 98 2 | 245 186 0 | f5ba00 | |
| 125 | 9 37 100 17 | 180 123 10 | b47b0a | |
| Process cyan | 100 0 0 0 | 0 159 238 | 009fee | |
| 308 | 100 0 0 58 | 0 76 112 | 004c70 | |
| 376 | 50 0 100 0 | 119 175 0 | 77af00 | |
| 7483 | 70 30 77 40 | 48 81 48 | 305130 | |
| 266 | 72 90 0 0 | 82 45 137 | 522d89 | |
| 669 | 70 79 0 35 | 56 39 99 | 382763 |
Support colours
Should not be used alone as bearing colours. Used for background surfaces etc.:
| FARGE | PANTONE | CMYK | RGB | HEX |
|---|---|---|---|---|
| 436 | 10 19 10 30 | 151 136 142 | 97888e | |
| 437 | 0 25 10 65 | 97 76 79 | 614c4f | |
| 439 | 0 28 24 85 | 58 41 38 | 3a2926 | |
| 443 | 52 32 38 0 | 116 137 135 | 748987 | |
| 445 | 12 0 10 75 | 68 76 74 | 444c4a | |
| 446 | 20 0 21 86 | 43 52 47 | 2b342f | |
| 5424 | 55 28 28 0 | 107 142 155 | 6b8e9b | |
| 5415 | 63 36 29 14 | 97 131 149 | 618395 | |
| 5395 | 75 31 26 75 | 10 41 52 | 0a2934 |
Should not be used alone as bearing colours. Used only for details:
| FARGE | PANTONE | CMYK | RGB | HEX |
|---|---|---|---|---|
| 324 | 44 0 20 0 | 126 201 199 | 7ec9c7 | |
| 326 | 75 10 40 0 | 46 156 148 | 2e9c94 | |
| 328 | 84 13 40 35 | 0 99 98 | 006362 | |
| 1565 | 0 48 63 0 | 243 158 95 | f39e5f | |
| 158 | 0 61 97 0 | 236 105 21 | ec6915 | |
| 153 | 5 60 90 25 | 192 106 24 | c06a18 | |
| 223 | 3 55 0 0 | 235 145 186 | eb91ba | |
| 225 | 3 95 0 0 | 225 12 133 | e10c85 | |
| 228 | 0 100 0 45 | 155 0 86 | 9b0056 |
Digital surfaces
The colours can be used as pure colours (the hues below) and in all gradients against a white background.
Primary colours
| FARGE | RGB | HEX |
|---|---|---|
| 207 60 58 | cf3c3a | |
| 78 160 183 | 4ea0b7 | |
| 120 154 91 | 789a5b |
You can choose which of the other primary colours you would like to use. The colour selected should be bearing in the design (for example, can be used in top banners on the website).
The three colours above are used in the “Ocean, Life, Society” symbols of UiB. #CF3C3A is the uib.no.
Description
| FARGE | RGB | HEX |
|---|---|---|
| 51 51 51 | 333333 | |
| 255 255 255 | ffffff | |
| 0 117 175 | 0075af |
#333333 is text colour on uib.no, #0075af is the link colour.
Secondary colours
| FARGE | RGB | HEX |
|---|---|---|
| 234 230 226 | eae6e2 | |
| 255 255 255 | ffffff | |
| 245 245 245 | f5f5f5 | |
| 213 213 213 | d5d5d5 | |
| 183 183 183 | b7b7b7 | |
| 96 96 96 | 606060 | |
| 56 56 56 | 383838 |
For example, the colours above might be applied to background surfaces.
#eae6e2 is used in the colophon field at uib.no. #f5f5f5 is used as the background colour at uib.no.
Universal design
All web systems should comply with universal design requirements (WCAG 2.0). This means that readability on a page must be ensured by remaining conscious of contrast, text sizes and structure. Information on universal design at Difi. (external link).
Fonts
Consistent font use is essential to maintain a tidy and holistic appearance. We distinguish between the main font, secondary fonts, and substitute fonts.
Main font
The University of Bergen’s main font Myriad Pro. In most cases, Myriad Pro is used in both headings and body text. All variants within the typeface may be used. The type of font provides good readability on both digital surfaces and prints, and projects a modern expression.
Myriad Pro is a rental font and is usually unavailable to regular font users. There are substitute fonts you may use if you do not have access to Myriad Pro.
Myriad Pro can be used online, but it must be purchased/subscribed to. The subscription service Adobe Typekit is used at uib.no.
Secondary font
The University of Bergen’s secondary font is Adobe Garamond Pro. This font can be used if you want variety or contrast to Myriad Pro. All variants within the typeface may be used. Adobe Garamond Pro does not provide as good readability as Myriad Pro on digital surfaces, so it should be used only for details and brief texts.
Adobe Garamond Pro is used in UiB’s name and emblem.
Myriad Pro is a rental font and is usually unavailable to regular font users. There are substitute fonts you may use if you do not have access to Myriad Pro.
Myriad Pro can be used online, but it must be purchased/subscribed to. The subscription service Adobe Typekit is used at uib.no.
Substitute fonts for day-to-day administrative procedures
In normal use/day-to-day procedures, the main font and secondary fonts can be replaced with substitute fonts. Myriad Pro is replaced by Arial and Adobe Garamond Pro with Times New Roman. The substitute fonts are standard fonts that exist on most machines irrespective of operating system.
Arial
Arial is used as a substitute for Myriad Pro. In most cases, Arial is used in both headings and body text.
Times New Roman
Times New Roman is used as a replacement for Adobe Garamond Pro. Times New Roman can be used if you want variety or contrast to Arial.
Substitute fonts for digital surfaces
Open Sans
On digital surfaces, Open Sans is the substitute font for Myriad Pro. Open Sans can be used if Myriad Pro is not available. The font provides good readability and is designed to work on screen displays. Open Sans is a Google font that is free and openly available here.
In most cases, Open Sans is used in body text, titles, and menus.
Open Sans is used in the profile and web manual.
Times New Roman
Times New Roman is used as a replacement for Adobe Garamond Pro. Times New Roman can be used if you want variety or contrast to Open Sans.
A general rule on PC monitors is that the font size should be large enough to yield good readability. There should be good contrast between text and background colour.
Additional Items
Some additional elements are created that can be used as decorative elements and to foster recognition.
Colour strip
The colour strip is based on colours in UiB’s graphic profile. This can be used as a decorative element and to foster recognition. The colour strip is used in conjunction with UiB’s emblem on the back of strategy and reports.
The strip must not be changed.
Download:
Ocean, Life, Society
“Ocean, Life, society” is the title of the University of Bergen’s strategy for 2016–2022. Some symbols have been designed to illustrate this. The droplet illustrates “oceans”, the heart illustrates “life” and the circle illustrates “society”.
These symbols are used on the cover page of the UiB’s strategy document, on reports and action plans, and in video vignettes.
The symbols can be used as decorative elements on content related to UiB’s strategy and focus areas for the 2016–2022 period. Using these will help to foster recognition in conjunction with UiB’s strategy and focus areas.
The symbols must only be used together and should not be changed.
To receive “Ocean, Life, Society” symbols, please contact the Web and Design group via Issue tracker. External enquiries can be sent to post@ka.uib.no.