This guide is for you who will be publishing an event on www4.uib.no. It covers editorial guidelines for content quality and universal design, as well as practical help for filling in the fields in the publishing tool.

Part 1: Editorial guidelines
Here you’ll find requirements and recommendations for content quality, images, video, and text structure. These apply to all events.

Universal design

We are legally required to ensure that our websites are universally designed. Some of this is solved technically, but much depends on how you publish your content.

  • Always write in the correct language for the correct language version. English content on Norwegian pages (or vice versa) breaches universal design requirements.
  • Link texts must be descriptive – the user should understand where the link leads before clicking.
  • Avoid images containing text, especially as a main image.
  • Video must have audio description.

Images

  • Consider whether the page actually needs an image.
  • Choose images that are relevant to the content of the text.
  • Use images from UiB’s own image archive.
  • Use new and up-to-date images.
  • Avoid stock photos.
  • Do not use images generated by artificial intelligence.
  • Do not use images or illustrations that contain text.

Always add alternative text (alt text) for images that convey meaningful information. Leave the alt text empty only for purely decorative images.

See UiB’s graphic profile for more guidelines on image use

Video

You can add videos from Panopto, Vimeo, and YouTube. All videos must meet the requirements for audio description.

Note: We recommend Panopto or Vimeo for videos with traditional audio description, since YouTube currently does not support uploading a separate audio track.

Text structure and formatting

Good structure makes it easier for the reader to understand and navigate the content.

Headings

  • The event title is automatically Heading 1.
  • Use Heading 2 for the main level in the text, Heading 3 for the level below.
  • Don’t skip levels (e.g. from Heading 2 directly to Heading 4).
  • Headings should be short, precise, and informative.

Lists

  • Use bullet points or numbered lists to highlight individual points.
  • Keep the points short and concise.
  • Avoid nested lists (lists within lists).
  • Limit the number of points per list.

Links

  • Don’t include more links than necessary.
  • Minimize links leading away from uib.no.
  • Only link to pages that are relevant to the content.
  • The link text should always describe the destination of the link – avoid “click here.”

 

Part 2: Publishing tool
Here you get an overview of all the fields you can fill in when creating or editing an event in the publishing tool.

Page settings

Version log

Write a short summary of what you changed in this version, e.g. “Updated images and contact info.” This is used for internal tracking only.

Language

The event can be created in Norwegian (Bokmål or Nynorsk), English, or both languages. Make sure the correct language is used in the correct language version, and don’t mix Nynorsk and Bokmål on the same page.

Show in the main calendar

Check this box if the event should be visible to participants outside UiB. The event will then appear in the main calendar on uib.no.

Validity period (required)

Choose how long the event is relevant: 1 year, 3 years, or 5 years. If you don’t update the event before the deadline, it will be automatically unpublished.

Notification email (required)

Provide an email address that should receive a notification as the update deadline approaches. You’ll receive the notification one month before the deadline.

Schedule publishing

Fill in the date and time, and select “Save as draft” to schedule publishing. Leave the field empty for immediate publishing.

Metadata (SEO)

Add a meta title and meta description if the title or lead text is long. These texts appear in search engines and help Google and users understand the content.

  • Meta title: shown in search engines (max 60 characters).
  • Meta description: shown in search results (max 160 characters).

Top section

Category (required)

Choose which category the event belongs to. The event will appear in this category in the main event calendar.

Title (required)

Write a short, descriptive title. The title automatically becomes the page’s Heading 1 and appears in search results and the browser tab.

Date and time (required)

Fill in the start date and end date with the time for the event.

Location (required)

State where the event is being held (max 100 characters). You can also add a link to a map to show the event’s location.

Main image (required)

  • Upload a main image via the media library.
  • You can choose whether the image should be shown in the event or only in previews.
  • Always fill in alternative text for accessibility.

Lead text (required)

Write a short description of the event (max 900 characters). The lead text appears in the event overview and is the reader’s first impression.

Important information

Add relevant additional information about the event, e.g. registration deadline or special requirements (max 100 characters).

Registration link

Add a link to the registration form or other relevant sign-up.

Content

Main content (required)

Write the main part of the event text here. Use the formatting tools: headings (Heading 2–4), lists, links, and images. Follow the editorial guidelines above when structuring and quality-checking the content.

Fact box

Click “Add fact box” to add one or more fact boxes. Each fact box must have a title and content. Use the arrows to change the order.

Contact person

Add a name and link to the contact person. You can search for a UiB employee’s page or enter an external URL.

Related content

You can add up to 10 links to related content. Write a short, descriptive text (max 350 characters) that appears under the heading “Related content.” For each link, enter both the URL and the text it should be linked with.